Helping tech companies and their partners succeed in a complex marketplace.
 

Building a partner demand center at global scale.

See how we helped Microsoft architect and execute their first partner demand center, driving pipeline with 200+ channel partners.

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Accelerating co-sales across a complex set of services.

A joint venture between Accenture and Microsoft founded on principles of innovation, Avanade has always been ahead of the curve.

 

Leveraging alliances to build brand trust and loyalty.

Global sports and culture brand PUMA has long been a champion of social activism. See how we helped turn their activism into action.

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Transforming customer experiences with human-centric, data-driven solutions.

LifeWise, a Premera affiliate sought to help insurers find relevant choices during open enrollment with employment at an unprecedented high and consumer trust at an all-time low.

The world’s leading technology brands co-create with Knack Collective.

“This has been the most successful co-marketing campaign we’ve run to date. We’re already seeing a 5X return on our marketing efforts in opportunity pipeline just a few weeks into our follow-up.” - PARTNER ALLIANCE MANAGER, COMMVAULT

“Our annual GTM campaign we ran through Knack has generated over $16M in qualified pipeline opportunity (11 out of the top 25 opportunities) and is one of our highest performers across all co-marketing initiatives.” - PARTNER MARKETING MANAGER, CITRIX

 
 

“Knack was able to get to the joint value proposition faster and more effectively than anyone we've worked with, including our internal team. The value that we see out of that is that we are able to target specific existing customers with our Adobe story that we have together with Microsoft.​” - ALLIANCE MANAGER, ADOBE

 
 

“We have been super impressed by the team’s attention to detail, quality of work, and professionalism. These were great campaigns and helped to create/nurture leads, one of which has entered the opportunity process (has signed up and paid for discovery workshops with us!). This is a priority customer and a good win for us.” - PARTNER MARKETING MANAGER, FLINTFOX

“We’re very happy with the results of the campaigns that we’ve run [with Knack]. The process is simple, prescriptive and provided us with access to new personas within our targeted organizations. In fact, we’re looking at rolling out these campaigns globally as the marketing engine behind our mid-market play-in-a-box.” - PARTNER MARKETING MANAGER, VERITAS

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