Avanade has always been ahead of the curve.

As a global leader in digital transformation, Avanade needed to launch a high-impact, multi-audience sales campaign that could resonate across diverse industries, markets, and customer segments. However, after assessing its existing agency partners, Avanade found that no single agency could strategize at scale, respond with agility, and execute end-to-end marketing solutions with the precision required.

A Strategic Approach to Multi-Market Engagement

Knack stepped in to orchestrate a data-driven global campaign, ensuring Avanade’s complex messaging and product offers resonated with simplicity and authenticity across multiple industries—including retail, technology, and healthcare—while addressing regional nuances, customer pain points, and emerging market trends.

Leveraging qualitative research, audience insights, and our proprietary strategic framework (the 4C’s: Culture, Customer, Company, and Competition), Knack homed in on a strategic insight, one that identified industry hesitation and concerns around AI adoption, digital transformation, and the broadening role of technology in business.

The Result: Future Ready. Now.

From this strategic territory, Knack crafted a bold, human-centered campaign concept—"Future Ready. Now." The concept inspired business leaders to embrace digital evolution, rather than fear it, positioning Avanade as the trusted partner in driving innovation while ensuring technology empowers, rather than overshadows, human potential.

Record-Breaking Performance & Sales Impact

• 30-second TV spots localized for global audiences, generating 7M+ video views

• Social campaign delivering 92M+ digital impressions across multiple channels

• $500M+ in influenced pipeline revenue, making it Avanade’s highest-performing sales campaign in history

By combining strategic market insights, industry expertise, and data-driven execution, Knack helped Avanade connect with key decision-makers across multiple industries, accelerating engagement, pipeline growth, and business transformation at scale.

This global campaign drove traction and engagement around the world through an omni-channel strategy which included digital channels, Television commercials and email marketing—and the campaign resulted in over $500M in influenced pipeline dollars, making Avanade and its clients future ready, now.