“Modern marketing” is everywhere—but what does it really mean? At Knack, it’s a growth-driven approach that connects brand, demand, and partners to drive real impact across the buyer journey.

This post explores how buyer networks have evolved, what this means for your B2B demand generation efforts, and how you can adapt your strategies to thrive in this new reality.

Discover how forward-looking teams thrive when it comes to generating high-converting B2B leads—and how your marketing team can turn these insights into action.

Learn how to leverage Knack’s five-part game plan for driving partner co-marketing and co-selling motions that are aligned, unified, and centered on buyer needs.

As January ends, it’s time to lock in your sales and marketing alignment. Turn momentum into a tactical plan that drives awareness, leads, and customers—fast.

B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?

Enthusiasm for new marketing technologies in 2025 will be accompanied by higher expectations for efficiency than ever before. As a full-service B2B marketing agency, we like what we see.

We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.

A look ahead at budgets, strategies, and tactics for business-to-business marketing teams in 2025. 

Insightful tips for navigating the year-end rush while still setting your team up for success in 2025.

This article discusses the data points and trends that are influencing our B2B marketing and AI thinking in 2024.

Defining an MQL can be tricky, with tons of opinions and options to consider. We’ll help you sort it out.