As January ends, it’s time to lock in your sales and marketing alignment. Turn momentum into a tactical plan that drives awareness, leads, and customers—fast.

B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?

Enthusiasm for new marketing technologies in 2025 will be accompanied by higher expectations for efficiency than ever before. As a full-service B2B marketing agency, we like what we see.

We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.

A look ahead at budgets, strategies, and tactics for business-to-business marketing teams in 2025. 

The final quarter of the year is make-or-break time for B2B demand gen leaders. Knack has your back and the best advice to steer your team through the year-end rush while still setting you up for success in the year ahead.

Marketing precision and flexibility were top growth drivers in the first half of 2024. The second half will highlight the importance of both. This article discusses the data points and trends that are influencing our B2B marketing and AI thinking in 2024.

The Marketing Qualified Lead (MQL) is a critical KPI for most marketing teams. It’s the bridge between marketing’s awareness efforts and the sales team’s pursuit of qualified opportunities. In this blog, we delve into the various ways organizations define MQLs, exploring the advantages and disadvantages of each approach.

We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team. In this Q&A, you’ll learn a bit about her journey into the world of design, her diverse experiences, and more.

How can a business determine if a partnership is driving the growth it expects or if the partnership is actually a drain upon valuable business resources? By calculating Partner Lifetime Value (PLTV).