We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.

A look ahead at budgets, strategies, and tactics for business-to-business marketing teams in 2025. 

The final quarter of the year is make-or-break time for B2B demand gen leaders. Knack has your back and the best advice to steer your team through the year-end rush while still setting you up for success in the year ahead.

Marketing precision and flexibility were top growth drivers in the first half of 2024. The second half will highlight the importance of both. This article discusses the data points and trends that are influencing our B2B marketing and AI thinking in 2024.

The Marketing Qualified Lead (MQL) is a critical KPI for most marketing teams. It’s the bridge between marketing’s awareness efforts and the sales team’s pursuit of qualified opportunities. In this blog, we delve into the various ways organizations define MQLs, exploring the advantages and disadvantages of each approach.

We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team. In this Q&A, you’ll learn a bit about her journey into the world of design, her diverse experiences, and more.

How can a business determine if a partnership is driving the growth it expects or if the partnership is actually a drain upon valuable business resources? By calculating Partner Lifetime Value (PLTV).

A thriving partner program is vitally important for B2B tech businesses to expand their market reach, generate new revenue streams, and achieve sustainable growth. However, for vendors, simply having a partner program isn't enough. They need a clear strategy and a way to measure their program's effectiveness.

Discover some tried and true as well as unconventional and effective ways to leverage Market Development Funds (MDF) to drive revenue and foster successful partnerships.

The B2B software landscape is rapidly shifting, and B2B software marketplaces are at the forefront of this change. These platforms offer buyers a streamlined and efficient way to discover, compare, and purchase the software they need. We see the momentum every day and are excited for what it represents.