LifeWise, a Premera affiliate sought to help insurers find relevant choices during open enrollment with employment at an unprecedented high and consumer trust at an all-time low.
The coronavirus pandemic and increasing competition from disrupters presented them with unprecedented audience engagement challenges for new and existing customers.
Taking a data-driven, human-centric approach Knack identified distinct demographic audiences and delivered tailor-made solutions to address the diverse range of Washingtonian customer experiences.
Our team transformed the LifeWise brand from its competitors with empathetic representative marketing and compelling visual storytelling. We designed authentic easy-to-digest social assets and a consumer-friendly microsite to optimize the online experience for LifeWise customers at each stage of the buyer’s journey.
SERVICES
Strategy
Video Production
Creative
6.7M
Impressions across all paid social channels
2.3M
display and video impressions
30.2%
open rate among retained customers
15.6%
CTR among retained customers
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