The Partner-Led Growth Guide

How to build alignment, activate co-sell, and drive conversion

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The partner marketing reckoning is here

Master partner-led growth in 2025—or risk falling behind.

The old playbook of spray-and-pray campaigns, generic co-sell motions, and marketplace afterthoughts has become a liability. Meanwhile, partner marketing leaders are pulling ahead by:

  • Converting marketplace visitors at 3x industry average

  • Proving ROI that secures 40% more MDF allocation

  • Activating co-sell opportunities 90 days earlier with AI

These aren’t future goals, they’re today’s reality. The Partner-Led Growth Guide shows you how to close the gap.

DOWNLOAD YOUR PARTNER-LED GROWTH GUIDE

Why 67% of partner programs fail to scale

Most partner programs aren’t broken; they’re just built on an outdated playbook. Funnels have fractured, leadership is demanding ROI proof, and AI is separating leaders from laggards. These three gaps are where programs stall:

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Attribution

CFOs demand ROI proof. “Influenced revenue” is over, without attribution, partner marketing budgets disappear.

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Conversion

Funnels are bloated at the top, thin in the middle, disconnected at the bottom. Leads alone don’t move pipeline.

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AI precision

Manual partner management is now “competitive suicide”. Teams without AI-driven precision fall behind competitors moving faster.

Your roadmap to partner-led growth

Winning in today’s partner ecosystem isn’t about more content or bigger events. It’s about precision. The Partner-Led Growth Guide breaks down the five areas where high-performing teams are creating measurable impact:

  • Marketplaces as performance channels with listings that drive pipeline

  • Co-sell that converts through joint plans, messaging, and activation

  • Events as deal accelerators that advance 15–20 strategic opportunities

  • Data + AI to accelerate execution, not add noise

  • MDF ROI by treating incentives like growth capital

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Real results from Knack client programs

These aren’t theoretical best practices—they’re outcomes our clients are already achieving by shifting from activity-based partner marketing to outcome-driven motions:

  • 40–60% improvement in partner-influenced pipeline

  • 25–35% reduction in deal cycle time

  • 200–400% improvement in MDF utilization efficiency

  • 15–25% increase in marketplace transaction volume

  • 50%+ increase in seller engagement with partner programs

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The partner marketing leaders who act now will shape the ecosystem for the next decade. The rest will be left behind.