The partner-led growth guide

How to build alignment, activate co-sell, and drive conversion

Cover and interior spread of partner-led growth ebook

The partner marketing reckoning is here

Master partner-led growth in 2025—or risk falling behind.

  • Convert marketplace visitors at 3x industry average

  • Prove ROI that secures 40% more MDF allocation

  • Activate co-sell opportunities 90 days earlier with AI


The old playbook is broken. The gap isn’t closing. It’s accelerating.

Download your partner-led growth guide

Why 67% of partner programs fail to scale

The funnel has fractured. Leads aren’t converting, events aren’t moving pipeline, and AI adoption is amplifying the gap between leaders and laggards.

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Attribution

CFOs demand ROI proof. “Influenced revenue” is over.

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Conversion

Funnels are bloated at the top, thin in the middle, disconnected at the bottom.

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AI precision

Manual partner management is now “competitive suicide”.

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Your roadmap to partner-led growth

  • Marketplaces as a performance channels—listings that drive pipeline

  • Co-sell that converts—joint plans, messaging, activation

  • Events as deal accelerators—advance 15–20 strategic opportunities

  • Data + AI—accelerate execution, not add noise

  • MDF ROI—treat incentives like growth capital

Real results from Knack client programs

  • 40–60% improvement in partner-influenced pipeline

  • 25–35% reduction in deal cycle time

  • 200–400% improvement in MDF utilization efficiency

  • 15–25% increase in marketplace transaction volume

  • 50%+ increase in seller engagement with partner programs

The partner marketing leaders who act now will shape the ecosystem for the next decade. The rest will be left behind.