Built for bold moves. Backed by smart systems.

We’re not just marketers. We’re operators, architects, and growth co-pilots. Our team brings together deep enterprise experience, creative clarity, and system-level thinking to help your business move faster and smarter.

And we don’t just work harder—we work smarter. Our model fuses human intelligence with AI-enhanced execution, giving clients the speed, scale, and precision modern marketing demands—without compromising strategy or soul.

Two hands holding a three dimensional model symbolizing a design system

What we believe

  • Strategy that speaks to humans—not just stakeholders.

  • Big ideas only matter if they launch.

  • Repeatable, scalable marketing infrastructure.

  • Our clients say we “just get it”—we say the work should feel good.

Meet the people who make it happen

Our core team drives the strategy, creativity, and precision execution our clients count on. Behind us is a powerhouse bench of subject matter experts—from designers and developers to data geeks and storytellers—curated by Knack and ready to plug in as needed. It’s how we stay lean, fast, and flexible—without compromising impact.

  • A photo of Catherine Bye, Founder and CEO of Knack Collective, and a B2B marketing and partner marketing expert.

    Catherine Bye

    FOUNDER & CEO

  • A photo of Tom Taylor, COO of Knack Collective, and a B2B marketing and partner marketing expert.

    Tom Taylor

    COO

  • A photo of Becca Flach, Head of Accounts at Knack Collective, and a B2B marketing and partner marketing expert.

    Becca Flach

    VP, ACCOUNTS & CLIENT SOLUTIONS

  • A photo of Emily Murphy, Sr. Marketing Strategist at Knack Collective, and a B2B marketing and partner marketing expert.

    Emily Murphy

    DIRECTOR, STRATEGY & MARKETING SERVICES

  • A photo of Karin Siefkes, Creative Director at Knack Collective, and a B2B marketing and partner marketing expert.

    Karin Siefkes

    DIRECTOR OF CREATIVE SERVICES

  • A photo of Jess Teigen, Director, Agency Operations at Knack Collective, and a B2B marketing and partner marketing expert.

    Jess Teigen

    HEAD OF AGENCY OPERATIONS

  • Photo of Sierra McKenna

    Sierra McKenna

    DIRECTOR OF CLIENT SOLUTIONS

  • A photo of Holly Sortomme, Account Director at Knack Collective, and a B2B marketing and partner marketing expert.

    Holly Sortomme

    SENIOR ACCOUNT DIRECTOR

  • Photo of Lisa Richardson

    Lisa Richardson

    SENIOR CLIENT DEVELOPMENT SPECIALIST

Ready to work together?

The future of marketing isn't just automation—it's thoughtful, human-led strategies that build trust, differentiate brands, and accelerate revenue.

Let's build something extraordinary together.

Schedule a strategy session →