Turn AI promises into GTM performance

Deploy custom AI workflows that solve real GTM challenges for sales, marketing and partner teams - from planning to activation to scale.

TALK TO US ABOUT AI FOR YOUR GTM STRATEGY →

Grounded, strategic, built for adoption

Most marketing teams are stuck between AI hype and unclear next steps. We build custom workflows that fit your GTM system; reducing friction, improving decisions, and increasing leverage across your partner ecosystem.

Platform-agnostic. Purpose-built. Results in 6-12 weeks.

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AI-powered service areas

Strategic insight & planning text with an icon of a clip board and pencil

AI-powered planning that reduces cycle time.

  • GTM and account planning

  • Partner readiness and maturity assessments

  • Ecosystem segmentation and prioritization

  • Predictive modeling and opportunity sizing

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Automate manual campaign tasks while maintaining consistency.

  • Partner activation workflows

  • Campaign and content syndication optimization

  • ABM and co-sell motion support

  • Event and marketplace activation insights

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Data capture and reporting through automation and optimization.

  • AI-assisted reporting and insights

  • Signal detection across partner and demand data

  • Workflow automation and process optimization

  • Marketing and partner ops enablement

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Prepare teams with a clear roadmap for AI adoption.

  • Use case identification workshops

  • AI readiness and governance guidance

  • Tool and workflow recommendations

  • Human-in-the-loop design and review

Custom agentic & AI‑agent development
AI agents and workflows to automate marketing, co‑sell readiness, and partner onboarding aligned to your GTM motions and governance needs.

AI‑enabled GTM orchestration
Strategic frameworks for embedding AI across partner discovery, qualification, and activation, including human‑in‑the‑loop checkpoints.

Co-sell & marketplace optimization
Position, package, and timize your solutions for marketplace visibility and global reach (platform agnostic for AWS, Azure, Google Cloud).

What we build

How we work

Discovery & design

Clarify outcomes, map motions, define governance, and prioritize AI use cases.

1

Data & architecture

Align identity, access, telemetry; set up retrieval/grounding; design privacy‑by‑default patterns.

2

Workflow & agent build

Create prompts, tools, and workflows; integrate with your GTM stack; add human‑in‑the‑loop steps.

3

Pilot & enablement

Launch with targeted teams/partners; provide dashboards, evaluation harnesses, and runbooks.

4

Scale & optimize

Expand coverage, tune performance/costs, and embed playbooks for ongoing adoption.

5

schedule a strategy call →

Platform‑agnostic—by design

We work with multi‑platform stacks: AWS, Azure, Google Cloud, RedHat, Salesforce, Hubspot. No lock‑in, no rigid product packages.


  • No. We don’t offer off-the-shelf AI agents. We design and build custom AI workflows and automation aligned to your GTM priorities, platforms, and governance model so adoption sticks and value compounds over time.

  • Most clients see pilot-level impact within 6–12 weeks once discovery and data access are in place. Early wins typically include reduced planning cycles, faster activation, and meaningful reductions in manual effort.

  • To start, you need:

    • A clear GTM motion (or two)

    • Access to relevant marketing, partner, or sales data

    • A small cross-functional team (marketing, partner ops, sales ops)

    We help define governance, guardrails, and success metrics as part of the engagement.

  • We design privacy-by-default AI workflows aligned to your identity, access, and data governance policies. Sensitive actions include human-in-the-loop checkpoints, ensuring AI augments decisions without creating risk.

  • Yes. We are platform-agnostic. We design AI workflows that support marketplace optimization and activation across AWS, Azure, GCP, and partner ecosystems, without forcing lock-in to a single tool or vendor.

  • We establish baseline KPIs such as planning cycle time, activation throughput, and manual steps removed, then deliver dashboards and evaluation harnesses to track performance improvements over time.

  • AI for GTM uses artificial intelligence to automate and optimize how B2B teams plan, execute, and measure growth. This includes AI-powered marketing automation, predictive partner analytics, intelligent campaign orchestration, and data-driven sales enablement across complex partner ecosystems.

  • B2B marketing and partner teams face growing complexity, tighter budgets, and pressure to do more with less. AI helps teams move from manual, fragmented processes to applied automation—reducing friction, improving decisions, and increasing leverage across the partner ecosystem.

  • AI-powered planning workflows reduce GTM planning cycles by up to 40% through automated partner assessments, ecosystem segmentation, and scenario modeling. Teams gain clearer priorities and forecast opportunities up to 3× faster than manual planning.

  • Yes. AI-driven activation workflows can automate up to 60% of manual campaign execution while maintaining consistency across ABM, co-sell, and marketplace motions. This enables scalable execution without adding headcount.

FAQs

Talk to us about AI for your GTM strategy

Explore custom AI workflows and automation for GTM planning, activation, and operations.

Contact Knack →

Request a use case and readiness workshop

Identify high-impact use cases and define governance and guardrails for responsible AI adoption.

Request a workshop →

Ask for a pilot plan (6–12 weeks)

Start small, prove value, and scale with confidence, without disrupting how teams work.

Get a pilot plan →