MICROSOFT ECOSYSTEM • FY26
Designed for the Frontier
Access to AI isn't the advantage anymore. How the work is designed around it is. In FY26, we helped Microsoft partners show up, activate, and accelerate — across every partner motion. Here's what we built, and what comes next.
THE YEAR BY THE NUMBERS
Scale across the ecosystem
3,500
Qualified leads
Generated across upper and lower funnel partner campaigns
600+
Partner solutions
Curated and optimized inside the Microsoft Solutions Directory
100+
Partners activated
Across the Microsoft partner ecosystem, spanning every partner type
10+
Sales enablement packages
Built to align Microsoft field and partner sellers around a shared GTM story
12
Co-sell readiness workshops
Offer development, sales plays, JVP & MPF builds to get partners to co-sell ready
3
Marketplace campaigns
Driving co-sell aligned pipeline through Azure & AppSource
WHAT WE DO
Every motion. Every partner type.
From awareness to activation to commercial infrastructure — we run the full spectrum of partner marketing, purpose-built for the Microsoft ecosystem.
DEMAND GENERATION
Lead gen & demand gen campaigns
Full-funnel campaign execution for Microsoft partners from upper-funnel awareness to lower-funnel qualified leads, built for co-sell alignment.
→ Thousands of qualified leads generated in FY26
ECOSYSTEM INFRASTRUCTURE
Microsoft Solutions Directory & Partner Center integration
We don't just market inside the ecosystem, we're integrated into it. From optimization across 600+ partner solutions to a Partner Center lead flow API integration, we operate at the commercial layer.
→ AI-based integrations in FY27
CO-SELL READINESS
Offers, sales play & JVP/MPF development
Across the Microsoft partner ecosystem, spanning every partner type.
→ 12 engagements across offers, sales plays & JVP/MPF in FY26
MARKETPLACE GROWTH
Azure & AppSource Marketplace campaigns
Campaigns built specifically for the Marketplace motion — commercially sophisticated, co-sell aligned, and designed for partners transacting at scale through Microsoft channels.
→ 3 Marketplace campaigns activated in FY26
SALES ENABLEMENT
Unified GTM narratives for Microsoft + partner teams
Sales enablement packages that give Microsoft field sellers and partner AEs a common story, a common motion, and the confidence to co-sell together.
→ 10 packages delivered in FY26
WHO WE WORKED WITH
The ecosystem, represented
ISVs, SIs, cloud-native platforms, industrial tech — 100+ Microsoft partners across every type and vertical.
