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Ignite potential. Fuel growth.

Innovative B2B marketing and sales solutions that drive measurable business outcomes.

Our mission: To humanize business complexity, empowering our clients to achieve impactful growth.

At Knack collective, we don’t just navigate business complexity—we embrace it, tranforming bold ideas into revenue for today’s leading software brands and their partner ecosystems.

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What we do

  • Drive demand, optimize conersions, and achieve measurable growth with full-funnel strategies.

    • Demand generation & conversion optimization
    • Account-based marketing (ABM)
    • Sales funnel optimization
    • Marketing operations & program management

    See examples →

  • Amplify reach and revenue through strategic partner marketing and co-sell activation.

    • Partner channel growth
    • Marketplace optimization
    • Co-marketing content & campaigns
    • Co-sell activation & partner support

    See examples →

  • Deliver compelling content, brand experiencs, and digital solutions that convert.

    • Brand development & design systems
    • Content marketing strategy & execution
    • Video production
    • Digital experience design & development

    See examples →

  • Equip sales teams with the tools, messaging, and insights needed to accelerate growth.

    • Sales messaging & collateral
    • Customer evidence & use cases
    • Performance analytics & insights

    See examples →

Fearless B2B marketing solutions across the entire lifecycle

Who we do it for

We are proud to work with many of the leading brands in technology and software solutions.

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Industries we serve

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Our Work

See how we’ve helped today’s leading technology brands architect and execute marketing and sales strategies that drive real business outcomes.

Microsoft demand gen campaign

Our POV

Featured
Knack, reimagined
Knack, reimagined

We’re excited to unveil our new website — a fresh expression of Knack’s commitment to helping you scale smarter in the age of AI. This isn’t just a new look. It’s a window into how we operationalize growth, integrate partner ecosystems, and prepare you for what’s next.

The new growth equation
The new growth equation

“Modern marketing” is everywhere—but what does it really mean? At Knack, it’s a growth-driven approach that connects brand, demand, and partners to drive real impact across the buyer journey.

Inside the new B2B buyer network
Inside the new B2B buyer network

This post explores how buyer networks have evolved, what this means for your B2B demand generation efforts, and how you can adapt your strategies to thrive in this new reality.

Crack the code to smarter B2B lead generation
Crack the code to smarter B2B lead generation

Discover how forward-looking teams thrive when it comes to generating high-converting B2B leads—and how your marketing team can turn these insights into action.

From the rise of AI to evolving buyer preferences, the expansion of partner ecosystems, and the need for marketers to create repeatable, scalable programs. We have a lot to say about B2B marketing.

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Let’s accelerate your growth

Ready to elevate your marketing and drive impactful growth? Let’s connect.