Knack, reimagined
A brand built for what’s next
We’re excited to unveil our new website—a fresh expression of Knack’s commitment to helping you scale smarter in the age of AI.
This isn’t just a new look. It’s a window into how we operationalize growth, integrate partner ecosystems, and prepare you for what’s next.
The Knack difference: Built for the B2B marketing reality
B2B marketing has never been more complex.
Your channels keep multiplying. The pressure to prove ROI is relentless. And AI adoption is accelerating faster than most teams can operationally support. You’re expected to personalize at scale, integrate new tools, and show results yesterday.
But here’s the truth: most teams weren’t built for this pace.
You’re navigating long sales cycles, disconnected tech stacks, and internal misalignment. The result? Fragmented efforts, reactive execution, and a creeping sense that despite constant motion, you’re falling behind.
From my experience commercializing early-stage initiatives at large enterprises, the challenge isn’t creativity, it’s clarity.
According to Gartner, 68% of marketers say their tech stack is underutilized, largely due to poor integration and lack of process. Meanwhile, 84% are experimenting with AI, but only 19% feel ready to scale it. The appetite for transformation is there. The systems to support it? Not so much.
That’s the gap we built Knack to fill.
We’ve been here before: Lessons from the rise of martech
In the 2010s, companies rushed to adopt martech, expecting instant transformation, but tools alone didn’t deliver. Tools without repeatable systems and people without the right capabilities to deliver at both volume and speed don’t work.
Today, with generative AI, we’re seeing the same pattern repeat. Teams are adopting AI tools, but struggling to activate them in meaningful, scalable ways.
In the case of AI, success isn’t about being first to adopt, it’s about being best at operationalizing. It’s about reducing complexity, ensuring that the right people and skills are in place, and supporting them with clear, repeatable systems.
When your foundation is fragmented, AI doesn’t fix it, it magnifies it. You don’t need more tools. You need a foundation that empowers your people and simplifies complexity so AI can scale what works, not what’s broken.
At Knack, we see four critical focus areas you need to strengthen now to future-proof your growth:
Strategy and clarity
Without a clear, human-led strategy, even the best tools create noise. You need a unified vision that aligns your teams, clarifies priorities, and guides decisions so that automation accelerates your business in the right direction, not off-course.
Systems and simplification
Disconnected, overly complex systems are the single biggest barrier to scale and AI adoption. Simplified, integrated marketing systems allow you to move faster, prove value, and make AI a force multiplier instead of a complexity amplifier.
People and skills
Your technology is only as strong as the people behind it. You need the right talent in the right roles, empowered with clear responsibilities and supported by a culture of trust and collaboration. AI can’t replace human expertise — it enhances it when your people are aligned and confident.
Repeatable processes
Consistency is the foundation of scalability. When your processes are repeatable and well-documented, AI can help you amplify what works rather than scaling confusion. It’s not about simply doing more; it’s about doing the right things better and more consistently.
Introducing KnackVelocity: Your strategic methodology for modern B2B growth
KnackVelocity brings these four focus areas together into a unified operating model.
It’s not just a methodology — it’s our proven, practical model for turning strategy into scale. Built for the demands of enterprise tech, KnackVelocity helps you move beyond one-off campaigns and disconnected initiatives, empowering you to operationalize what works and build a strong foundation for AI adoption.
With KnackVelocity, you can:
Reduce complexity and simplify your systems, so you’re ready to move faster and measure more effectively.
Align your people and skills, ensuring that the right talent is in place and fully supported.
Establish repeatable, scalable processes, enabling you to deliver consistently and adapt confidently.
Transform your partner ecosystem into a true growth engine, integrating co-sell motions and marketplace strategies for measurable business impact.
KnackVelocity isn’t theory. It’s how we help you bridge insight and action, move fast without compromising strategy, and scale smarter.
The Knack advantage
You don’t need another campaign vendor.
You don’t need someone to throw more tools at your team.
You need a growth partner who helps you simplify, align, and build systems that empower your people and prepare you for the future.
We help you build smarter systems.
We help you get truly AI-ready.
We help you scale, without the chaos.
Ready to scale smarter and build your future-ready marketing operating model?
Explore our new website or connect with us to start building what’s next — together.