As January ends, it’s time to lock in your sales and marketing alignment. Turn momentum into a tactical plan that drives awareness, leads, and customers—fast.

B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?

Enthusiasm for new marketing technologies in 2025 will be accompanied by higher expectations for efficiency than ever before. As a full-service B2B marketing agency, we like what we see.

We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.

A look ahead at budgets, strategies, and tactics for business-to-business marketing teams in 2025. 

Insightful tips for navigating the year-end rush while still setting your team up for success in 2025.

This article discusses the data points and trends that are influencing our B2B marketing and AI thinking in 2024.

Defining an MQL can be tricky, with tons of opinions and options to consider. We’ll help you sort it out.

We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team.

Discover why calculating Partner Lifetime Value (PLTV) can help a business determine if a partnership is driving growth or draining it.

A thriving partner program is vitally important for B2B tech businesses to expand their market reach. How does your program stack up?

Discover some tried and true as well as unconventional and effective ways to leverage Market Development Funds (MDF) to drive revenue and foster successful partnerships.