We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team.

Discover why calculating Partner Lifetime Value (PLTV) can help a business determine if a partnership is driving growth or draining it.

A thriving partner program is vitally important for B2B tech businesses to expand their market reach. How does your program stack up?

Discover some tried and true as well as unconventional and effective ways to leverage Market Development Funds (MDF) to drive revenue and foster successful partnerships.

B2B software marketplaces are transforming how businesses discover and buy software—offering a faster, more efficient experience that reflects the rapid evolution of the industry.

B2B software marketplaces are accelerating how businesses discover and purchase solutions—making the process faster, clearer, and more efficient in a transforming industry.

AI isn't a fleeting trend. It's a full-blown revolution destined to reshape the future of marketing, including B2B partner marketing.

The Knack team has put together four predictions and trends we expect to have an impact on channel marketers and their programs in 2024.

In today’s interconnected business landscape, channel partner programs are emerging as powerful drivers of growth. At the core of this shift is partner marketing—a key pillar of modern B2B success.

In B2B marketing, buyer psychology—powered by AI and analytics—is driving more authentic, data-informed partner campaigns that connect, convert, and will only grow stronger in 2024.

At Knack, we’re sharing key principles from our 2024 vision—insights to help you turn market shifts into high-impact, revenue-driving moves.

As Q4 winds down and pressure mounts, smart content marketing and streamlined sales operations are key to building trust and making the biggest impact when it matters most.