Our POV: Thought leadership for B2B badasses
Commanding Q4
In a year of sweeping change across the Cloud tech ecosystem, aligning marketing, sales, and partner strategy has become essential for sustainable growth—especially heading into Q4.
The evolution of B2B partner marketing
At Knack, we’re helping software vendors adapt to shifting buyer behavior by strengthening partner channel activation and aligning marketing strategies to drive more effective lead-to-pipeline conversions.
Digital marketing transformation and brand intersectionality
To stay relevant, brands must define themselves through culturally resonant moments—but the challenge lies in cutting through the noise to truly connect.
3 ways to get more out of your MarTech platform
With U.S. CMOs investing over $122 billion in martech, most still use only half its potential—discover how to uncover gaps and boost your ROI.
5 things your agency doesn’t want you to know
The 5 things your traditional agency doesn’t want you to know and the new breed of agency that’s on the rise.