In the Cloud tech ecosystem, 2023 has been among the most transformative years in memory. The key to sustainable growth now lies in seamlessly integrating your marketing and sales strategies with your partner channel to amplify reach and impact.
Read MorePartner marketing best practices are never static. At least not the ones worth following. In our recent e-book, Driving Growth Through Your Partner Ecosystem Now, we describe how changes in buyer preferences are requiring stronger connections between lead generation and pipeline conversions.
Read MoreCompanies are tasked with defining their brand to remain relevant via moments. These moments are defined as experiences that occur within one’s culture. But how can a brand remain culturally relevant amid the noise?
Read MoreBy 2022, CMOs in the U.S. will spend more than $122 billion on martech. Yet most companies are using only half of their marketing technology stack’s potential. Find out how to identify gaps to make the most of your martech and maximize ROI.
Read MoreVolunteering has changed in the face of the pandemic, but there are still safe ways to positively impact your community as a team. Community outreach is more important than ever with so many people and organizations impacted by COVID-19.
Read MoreKnack Collective is heartbroken over the recent tragic events in Atlanta perpetrated against Asian Americans. We stand in solidarity with the Asian American and Pacific Islander community in the ongoing fight to end the viruses of hate, xenophobia, discrimination, and racism.
Read MoreBlack History Month has inspired us to look toward the future. While there’s no time like the present to highlight the contributions, influence, and history of the black community, it’s just as important to do so when February ends—and all throughout the year. Which is why we’re looking ahead.
Read MoreAt Knack, we stand in solidarity with the fight against police brutality, systemic racism, white supremacy, and the historic oppression of the black community.
Read MoreThe 5 things your traditional agency doesn’t want you to know and the new breed of agency that’s on the rise.
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