Companies are tasked with defining their brand to remain relevant via moments. These moments are defined as experiences that occur within one’s culture. But how can a brand remain culturally relevant amid the noise?
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By 2022, CMOs in the U.S. will spend more than $122 billion on martech. Yet most companies are using only half of their marketing technology stack’s potential. Find out how to identify gaps to make the most of your martech and maximize ROI.
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Knack Collective is heartbroken over the recent tragic events in Atlanta perpetrated against Asian Americans. We stand in solidarity with the Asian American and Pacific Islander community in the ongoing fight to end the viruses of hate, xenophobia, discrimination, and racism.
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Black History Month has inspired us to look toward the future. While there’s no time like the present to highlight the contributions, influence, and history of the black community, it’s just as important to do so when February ends—and all throughout the year. Which is why we’re looking ahead.
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At Knack, we stand in solidarity with the fight against police brutality, systemic racism, white supremacy, and the historic oppression of the black community.
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The 5 things your traditional agency doesn’t want you to know and the new breed of agency that’s on the rise.
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