Five Benefits of Corporate Volunteering

Gym memberships, flex time, and professional development are just a few of the many perks companies use to entice job candidates while keeping their current team members engaged. Now more than ever, people want to work for a socially and environmentally conscious organization that stands for a purpose other than simply making a profit. Companies are shaping their brand messaging to attract individuals who are seeking meaningful ways to make a difference in the world—while at work.

According to a study from Deloitte, corporate volunteerism is an important factor in obtaining top talent and increasing staff engagement. The study revealed that the concept should be an essential building block in creating and nurturing a vibrant company culture. It not only positively impacts our communities, but it also provides advantages for companies and their employees. Here are five benefits to consider:

Attract and retain better talent

Gen Z and millennials are interested in working for a company that integrates volunteerism into the company’s ethos and brand. Top talent candidates seek opportunities to give back to society in meaningful ways with purpose-driven companies that will also help them grow as a professional.

Strengthen team member connections

Working together as a team for a good cause is a great way to strengthen organizational bonds. Time and teamwork invested outside the office in support of a worthwhile cause can foster richer professional connections. These deeper social interactions help fortify teams within workplace.

Nurture company culture

Today, employees want to feel invested in and proud of the company they work for. Corporate volunteerism can create high levels of company pride and deepen employee commitment. Empowering employees to make a difference with other team members is an impactful way to nurture company culture.

Learn new skills

Volunteering helps team members learn and develop new skills. Off-site outreach also gives employees unique opportunities to bolster communication and problem-solving skills, while building upon or expanding leadership abilities.

Boost employee morale

Corporate volunteering has changed due to COVID-19, but there are still many ways to safely make a difference as a team. Giving back to society helps people feel happier and more engaged, thus boosting team members’ morale within the workplace. An employee volunteer program with a purpose can elevate a brand and is a powerful and positive way to attract and retain talent and create healthier, more effective teams.