B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?

We’re excited to announce a new and powerful partnership between Knack Collective and PartnerTap.

The final quarter of the year is make-or-break time for B2B demand gen leaders. Knack has your back and the best advice to steer your team through the year-end rush while still setting you up for success in the year ahead.

The Marketing Qualified Lead (MQL) is a critical KPI for most marketing teams. It’s the bridge between marketing’s awareness efforts and the sales team’s pursuit of qualified opportunities. In this blog, we delve into the various ways organizations define MQLs, exploring the advantages and disadvantages of each approach.

We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team. In this Q&A, you’ll learn a bit about her journey into the world of design, her diverse experiences, and more.

How can a business determine if a partnership is driving the growth it expects or if the partnership is actually a drain upon valuable business resources? By calculating Partner Lifetime Value (PLTV).

A thriving partner program is vitally important for B2B tech businesses to expand their market reach, generate new revenue streams, and achieve sustainable growth. However, for vendors, simply having a partner program isn't enough. They need a clear strategy and a way to measure their program's effectiveness.

Discover some tried and true as well as unconventional and effective ways to leverage Market Development Funds (MDF) to drive revenue and foster successful partnerships.

The B2B software landscape is rapidly shifting, and B2B software marketplaces are at the forefront of this change. These platforms offer buyers a streamlined and efficient way to discover, compare, and purchase the software they need. We see the momentum every day and are excited for what it represents.

Navigating the B2B software marketplace landscape is no easy feat, but by creating a user-friendly and engaging experience, platforms can increase their chances of success.

AI isn't a fleeting trend. It's a full-blown revolution destined to reshape the future of marketing, including B2B partner marketing. But why this sudden surge of infatuation for AI?

The Knack team has put together four predictions and trends we expect to have an impact on channel marketers and their programs in 2024.

In an era defined by collaboration and interdependence, businesses are discovering the unparalleled advantages of channel partner programs. Partner marketing is at the heart of modern B2B marketing success.