Helping tech companies and their partners succeed in a complex marketplace.
 

Built for B2B. Engineered for results.

Knack Collective is a global B2B marketing agency built for technology brands navigating complexity. We combine deep human insight with data-driven strategy to uncover new opportunities for growth, demand, and maximizing revenue.

AI is transforming marketing, but we believe technology should enhance expertise—not replace it. Every program we design is rooted in human intelligence, creative problem-solving, and a deep understanding of your business and the larger B2B landscape. Our repeatable delivery methodology ensures efficiency at every stage, turning strategy into scalable, sustainable success.

Winning in B2B isn’t just about campaigns—it’s about momentum. With a proven track record in B2B SaaS, cloud, cybersecurity, and AI, we help brands accelerate revenue, expand partner ecosystems, and optimize go-to-market strategies. From generating pipeline to strengthening channel partnerships, our approach delivers real impact.

Let’s build momentum and turn your strategy into measurable growth.

 
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OUR SERVICES

Proven B2B marketing solutions across every stage of the customer journey.

 

B2B DEMAND GEN & PIPELINE DEVELOPMENT

Innovative demand strategies and campaigns that capture and convert qualified leads to optimize your sales funnel.

CHANNEL PARTNER PROGRAM STRATEGY & ACTIVATION

Data-driven programs that amplify your reach and revenue to, through and with your most strategic partners.

B2B SALES ACCELERATION & ENABLEMENT

Strategic messaging, sales analytics, and compelling sales enablement content to drive faster deal cycles.

CREATIVE SERVICES, CONTENT & DIGITAL EXPERIENCES

Engaging creative, content and digital experiences that capture attention and motivate action.

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Industries we serve

From enterprise software to cloud computing, cybersecurity, and beyond, our expertise spans the industries shaping the future of business. 

 
  • Enterprise Software & SaaS 

  • Cloud & IT Infrastructure 

  • Cybersecurity Marketing 

  • AI & Machine Learning 

  • IT Services & Consulting 

  • Telecommunications Marketing 

  • FinTech & Financial Services

  • Healthcare Technology Marketing 

  • Industrial & Manufacturing B2B 

  • Energy & Utilities 

  • Public Sector & Government Tech 

  • Higher Education & EdTech 

  • Retail & E-commerce B2B 

 
 
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Recent work

PIPELINE ACCELERATION

Driving sales across a complex set of solutions & services

MICROSOFT PARTNER DEMAND CENTER

Helping scale channel partner pipeline and profitability

DATA-DRIVEN, CUSTOMER-CENTRIC CAMPAIGNS

Driving customer demand in a sea of sameness

See how we've helped leading tech brands drive growth.

EXPLORE CLIENT SUCCESS STORIES
 
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THOUGHT LEADERSHIP & INSIGHTS

Our POV

AI-driven marketing, automation, and shifting B2B buyer behavior are changing the game. We’re here to help you stay ahead with insights on B2B marketing trends, strategy, technology, and what’s next. 

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