https://knackcollective.com/blog daily 0.75 2026-02-02 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290887106-J9M9RVLBXQU0ADDH8TVG/Stills22.jpg Blog https://knackcollective.com/blog/mdf-isnt-extra-budget-its-growth-capital monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/d7482b3b-68f2-4147-ab0d-b1c296c4f699/MDF_blog6_header.jpg Blog - MDF isn’t “extra budget”—it’s growth capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/6f295db8-1dbd-4adc-9ee9-b97cfb22bb28/Human-led-strat.jpg Blog - MDF isn’t “extra budget”—it’s growth capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/make-ai-work-for-your-gtm-motion monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/886f58a9-abd2-4ae1-b363-216fc60601fc/Make+AI+work+header.png Blog - Make AI work for your GTM motion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/co-sell-that-converts monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/3dbce53a-68d9-4d35-944b-4563fc39f72d/Co-sell_blog_header.jpg Blog - Co-sell that converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/from-listing-to-revenue monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/2d51e9e0-ddca-4d07-be32-58918a28a4d5/From+listing+to+revenue+images_From_listing_to_rev_header.png Blog - From listing to revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/why-events-matter monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/ddfc4e34-7691-479c-8388-e56d9510fd5d/Events_blog2_header.jpg Blog - Why events matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/fd6123c4-8f63-461e-a7f8-36a84025742e/Blog+2+icons-01.png Blog - Why events matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/82de36f5-6788-437f-8251-8e7a5dd2361d/Blog+2+icons-02.png Blog - Why events matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/7cbf0831-2a25-4333-b456-3ab5602b1de3/Blog+2+icons-03.png Blog - Why events matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/64c4095f-0ed9-40f1-88c6-b7dc241a662c/Blog+2+icons-04.png Blog - Why events matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/why-conversion-is-new-currency monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/79bedcfc-3ed3-473d-b341-1cb5d4ee4708/Conversion+header.jpg Blog - Reality check: why conversion is the new currency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/knack-reimagined monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/7769621d-0b7f-44c7-9621-e08ac21d1be8/New+brand+header.jpg Blog - Knack, reimagined - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/4c7afeb6-77e6-4d35-bb12-ed247d9c349b/KnackVelocity+graphic.png Blog - Knack, reimagined - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/new-growth-equation monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/a91eff12-b9c4-4fc7-a091-366637cd86cf/Growth_equation_header.jpg Blog - The new growth equation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/inside-the-new-b2b-buyer-network monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/d34b7451-990c-497d-a1da-7dec934a673a/Inside+B2B_header.jpg Blog - Inside the new B2B buyer network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/crack-the-code-to-smarter-b2b-lead-generation monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/6d363df8-bd29-44e2-88f8-32cc1add25f8/Crack_code+header.jpg Blog - Crack the code to smarter B2B lead generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/your-b2b-co-marketing-isnt-broken monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/51451e28-7748-4044-8abd-3fc051992f45/Co-marketing+header.jpg Blog - Your B2B co-marketing isn’t broken - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/b2b-marketing-sales-alignment-in-2025 monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/1e795d27-6383-4f26-b0f1-0babd8348eac/SKO_ROI+header.jpg Blog - B2B marketing sales alignment in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/what-b2b-brands-can-learn monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/762ebccf-9587-4cfe-a4fe-9247b03a9ea3/B2C+social+header.jpg Blog - What B2B brands can learn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/0ef8cbd6-d386-4d65-a6a9-d7094c3b5ffe/TikTok.jpg Blog - What B2B brands can learn - Make it stand out Duolingo’s mascot has become a viral social media star. While B2B brands may not find that the mascot approach is the right direction, there’s a lot to learn from their timely cultural commentary, use of celebrities (translating to influencers for B2B), and relatable humor. [Source: Duolingo TikTok account] https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/06195a59-f88f-4d1e-898f-be3e3508eef1/Spider+diva.jpg Blog - What B2B brands can learn - Make it stand out Dunkin’s use of Gen Z slang, bold graphics, and irreverent commentary with their recent Halloween Spider has resulted in tons of media buzz, impressions, reach, and engagement wins, including sold-out merch sales. [Source: Dunkin on Instagram] https://knackcollective.com/blog/sharpening-our-pencils monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/1739549215736-V46WDCRHEKJAYVGNDBA7/Sharpening+pencils+header.jpg Blog - Sharpening our pencils - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/knack-collective-and-partnertap monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/770a1063-9dd5-4a8d-87c2-dabb160109ca/KC_new_PartnerTap+header.jpg Blog - Knack Collective and PartnerTap https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/0b36ce9e-4bf4-4802-b50d-576c65c27b00/0001_KC_PartnerTap_collab_vF.jpg Blog - Knack Collective and PartnerTap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/bring-on-2025 monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/ffaa9fb6-a783-4d8d-8a62-29d026304a3c/Bring+on+2025+header.jpg Blog - Bring on 2025 https://knackcollective.com/blog/advice-for-demand-gen-leaders monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/d4673e38-4ba0-4176-9936-3d3fddd72d00/Q4+header.jpg Blog - Advice for demand gen leaders https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/3e008839-711e-4714-9974-ecc9b5d2b04b/Tip1.png Blog - Advice for demand gen leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/f1a4dc1b-7c1f-47ed-a907-9a33b2880603/Tip2.png Blog - Advice for demand gen leaders - Prioritize high-intent leads Here’s the reality: not every lead is going to close by the end of the year. And that’s okay! Focus your energy on the leads that are actually showing strong buying signals. The end of the year is the time to prioritize, not nurture. If someone has been actively engaging with your content—say, repeat visits to your product pages, downloading high-value assets, or interacting with your sales team—those are the leads to focus on. Craft personalized messaging that speaks directly to their pain points and shows them why they should move now, not later. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/e14a88aa-8c00-4d9e-a5f1-211d2cedbd5a/Tip3.png Blog - Advice for demand gen leaders - Align sales and marketing I can’t stress this enough—there’s no room for silos in Q4. If your marketing and sales teams aren’t completely synced up, you’re going to miss out on key opportunities. I’ve seen this time and again where a lack of communication between these two teams results in missed follow-ups, inconsistent messaging, and ultimately, lost deals. Hold regular alignment meetings to ensure both teams are on the same page regarding key accounts, messaging, and what’s resonating. Share data from marketing with the sales team so that they can tailor their outreach to the prospects that are showing the highest engagement. In turn, have sales share feedback on what they’re hearing directly from prospects so that marketing can tweak messaging on the fly. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/a558f51b-18d3-4a53-94ea-db78324f7419/Tip4.png Blog - Advice for demand gen leaders - Stay agile If I’ve learned anything, it’s that Q4 is unpredictable. Market conditions change, new competitor campaigns emerge, and buyer priorities shift. You need to be ready to pivot quickly if your tried-and-true strategies aren’t working. Rather than running long, static campaigns, keep them short and iterative. You don’t have the luxury of time to sit back and wait for results. By regularly reviewing performance data, you can adjust campaigns mid-flight, whether that means swapping out messaging or reallocating budgets to higher-performing channels. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/39fc8fa8-f46c-4253-af54-8982cba75c18/Tip5.png Blog - Advice for demand gen leaders - Use your budget wisely (and spend it if you have it) I’ve been in plenty of situations where Q4 meant "use it or lose it" when it comes to marketing budgets. If you find yourself with leftover budget, don’t panic—use it strategically. Instead of spending just to spend, think about where incremental investments will give you the highest returns. Maybe that’s boosting a high-performing paid channel like LinkedIn ads or using funds to create assets that will fuel your Q1 pipeline. Every dollar should still have a purpose, even in the final weeks of the year. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/0abdb77c-4847-4af9-854f-5c9a9e0e2d63/Tip6.png Blog - Advice for demand gen leaders - Retargeting is your best friend In B2B, buying cycles are often long. Just because someone didn’t bite earlier in the year doesn’t mean they’re a lost cause. Use Q4 to retarget those leads who engaged earlier but didn’t convert. Retargeting can keep your brand in front of them at a crucial moment, helping them finalize their decisions before the new year. I’ve had great success with personalized retargeting ads in Q4, especially when you combine them with urgency-driven messaging that reminds prospects of the value you offer going into the new year. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/47f0c86a-ea6e-4f9e-b2c5-9af3a8f2b74b/Tip7.png Blog - Advice for demand gen leaders - Build momentum for Q1 Q4 is not just about closing deals; it’s also the perfect time to lay the groundwork for a strong start to the new year. Just because a prospect isn’t ready to buy now doesn’t mean they won’t be in January. Use your Q4 campaigns to nurture leads that will close in Q1. Consider a multi-touch nurture program that stretches into the new year or offer high-value content that keeps your brand top of mind for early stage buyers. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/a140eb11-2a06-43b8-98d6-5590410f6b94/Tip8.png Blog - Advice for demand gen leaders - Don’t forget your team Finally, remember that the Q4 rush can be exhausting. Your team has likely been working hard all year, and the holidays can be a tough time to balance both personal and professional demands. Burnout is real, and it’s up to you to make sure your team isn’t running on empty. Encourage your team to take time off after big campaign pushes, and if possible, provide flexibility around the holiday season. A motivated, well-rested team will perform better and be more equipped to handle the final sprint toward your end-of-year goals. https://knackcollective.com/blog/revenue-favors-the-prepared monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/c7e39889-6412-4010-9eec-85a330e9ae1f/B2B_target+header.jpg Blog - Revenue favors the prepared - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/d4cbda57-e292-491c-bf6d-e1d6c852bdcd/Embrace+the+ecosystem Blog - Revenue favors the prepared - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/the-marketing-qualified-lead monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/ae12f4fc-a880-4762-b430-535ee1568c51/MQLs_+header.jpg Blog - The Marketing Qualified Lead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/meet-the-knack-team monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/bab59dd9-7d83-4339-a439-8d085a129da3/Meet_Loren+header.jpg Blog - Meet the Knack team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/659aa170-4f3b-4dff-b743-f55d8551e094/Loren+Mader.jpg Blog - Meet the Knack team - Make it stand out Loren Mader, Senior Designer https://knackcollective.com/blog/unlocking-growth monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/f312c4c1-37f3-4b79-94b3-ee8d29b9f303/PLTV+header.jpg Blog - Unlocking growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/290cdf48-710c-4b04-8b6d-cac752d2776f/PLTV_Formula.jpg Blog - Unlocking growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/partner-maturity-models monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/37dcefe8-43a8-405a-8411-e521d7ce2cd1/Maturity_model+header.jpg Blog - Partner maturity models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/4156062c-f044-41b4-947f-74f0082982de/0001_KC_Blog-PartnerMaturityModel_gold.png Blog - Partner maturity models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/creative-ways-to-use-mdf-for-partner-marketing monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/feef867e-7e2f-4c4d-b04f-4988e32cfc7e/MDF_header.jpg Blog - Creative ways to use MDF for partner marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/4413a634-7c9f-47d5-81f1-9bffeb8cb43c/MDF+Stat.png Blog - Creative ways to use MDF for partner marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/how-to-help-your-buyers-win monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/396ca09b-abe7-4bd9-88a9-c873c68e4cb6/Help+buyers+win+header.png Blog - How to help your buyers win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/e168f8f2-2131-4852-8b0a-443a29e2b1df/Build+Mkplace.png Blog - How to help your buyers win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/b2b-marketplaces-why-they-succeed-and-fail monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/65b2b82a-2168-4803-ba3d-2d991fb5e3ff/B2B_Mktplace+header.jpg Blog - B2B marketplaces: Why they succeed and fail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/b818b61d-810b-456e-954d-7d43a64e6506/DYK+Stat.png Blog - B2B marketplaces: Why they succeed and fail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/reasons-to-love-ai-for-partner-content-marketing monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/c292ed00-2c7f-49fa-8eda-e197cddbf1d3/Love+AI+header.jpg Blog - Reasons to LOVE AI for partner content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/a35edc5e-8e64-425a-adaf-bc9a835d7525/Hyperpersonalization.png Blog - Reasons to LOVE AI for partner content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/c0316379-ff5b-4aa2-958c-c3e29b1ce995/AI+for+research.png Blog - Reasons to LOVE AI for partner content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/0279c9ae-3bdf-4e02-b4ea-4f57e7595691/AI+for+inspiration.png Blog - Reasons to LOVE AI for partner content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/aac16074-3c44-4b72-9b8a-2c8bcd1d16b2/AI+to+unify+copy.png Blog - Reasons to LOVE AI for partner content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/predictions-and-trends-for-partner-marketing-in-2024 monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/8ff34338-cdad-4535-9182-aa2f23930ca0/P_and_T+header.jpg Blog - Predictions and trends for partner marketing in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/ced94abb-5dd4-4e23-afc4-8a9fc1fc364a/AI+stat.png Blog - Predictions and trends for partner marketing in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/e9004dcc-58b8-4137-8150-325fa45a8e1a/Smart+ways+AI.png Blog - Predictions and trends for partner marketing in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/cracking-the-channel-code monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/5ec79bac-ac98-4191-87b7-871052371bb0/Channel+code+header.jpg Blog - Cracking the channel code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/f19fc81e-e091-48f2-bf3b-9faa1cae0022/11.8B+stat.png Blog - Cracking the channel code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/6d2420f1-33c3-4f45-97c4-5cf57a8ed316/Knack+methodology.png Blog - Cracking the channel code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/hhow-to-activate-your-partner-channels-with-buyer-psychology monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/2b866192-ab57-445c-8434-c6967188ebd6/Buyer+psychology+header.jpg Blog - How to activate your partner channels with buyer psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/a53e4a57-9601-4dc9-b302-6271962ff76d/Perceptions.png Blog - How to activate your partner channels with buyer psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/64d7d4e0-e870-485a-bc3b-5e51a00cb883/Customer+journey.png Blog - How to activate your partner channels with buyer psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://knackcollective.com/blog/accelerating-partner-channel-performance monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/674102cc0610f14d1e95adbd/436e5360-3712-4085-b59a-2fe556c7fe6c/Accelerating+partner+channel_header.jpg Blog - Accelerating partner channel performance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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